Baidu SEO | Long Tail Keykords Theory

If there is one biggest misconception inside Baidu SEO industry, it is inevitably that most people feel that Baidu SEO is all about improving rankings. However, this is very wrong and leads most people to get Baidu SEO wrong from the start.

If there is one biggest misconception inside Baidu SEO industry, it is inevitably that most people feel that Baidu SEO is all about improving rankings. However, this is very wrong and leads most people to get Baidu SEO wrong from the start.

For those who see this idea for the first time, they may think that this stuff is not credible, what do you do if you don't rank for SEO? In order to address this issue, the following questions need to be explained first.

(1) What is the composition of the Baidu SEO traffic; (2) How to get Baidu SEO traffic

(1) Composition of the traffic space

A clichéd point of knowledge - the long tail theory.

The long tail theory roughly means that even if some popular words have a relatively high search volume, but if you compare it with some cold words, you will find that the number of cold words is just too much, and eventually all the demand for cold words adds up to far more than the individual popular words.

The vast majority of SEO people are aware of the 'long tail theory', but not many have a deep understanding of it. Often many people feel that the long tail theory means nothing more than that there is a lot of traffic for cold words, and that if popular words don't make it up you can consider considering cold words. But this viewpoint has harmed too many SEO people.

In order to image enough to let everyone a short time as comprehensive as possible to understand the long tail phenomenon, the following share some clear data of catching up with the SEO.

1. catch.com content pages (text-based pages) account for 2/3 of the overall traffic, and list pages (link-based pages) account for just under 1/3 of the overall.

2. the first-level listings pages on the hustle website (i.e. pages corresponding to the words "recruitment" and "Beijing rentals") account for less than 1/2 of the traffic on the listings pages only.

3. taking the recruitment channel as an example, the daily average SEO traffic on the recruitment channel of Catcher was around 1 million at its peak. Among them, the word "recruitment" ranked on the first page of Baidu, contributing less than 1000 traffic per day. Including the words "Beijing recruitment", "Shanghai recruitment", "driver recruitment" and so on, the daily traffic contribution is only a few thousand.

4. 80% of the traffic on the recruitment channel comes from company pages.

5. for the company page of the recruitment channel, the average word count of words that get SEO traffic is 10.5; for the whole catch-up website, the figure is 8.9.

The above is by no means an isolated case; it's pretty much the same for any large site.

Because large websites get most of the SEO traffic, so it can also be said that the entire search engine search demand is almost the same.

Hotword traffic, simply is much less.

Not that buzzword traffic is worthless, sometimes some small sites can be considered to do it. If the average daily search volume of several thousands of several thousand words ranking up, for the small site's start-up period may not be bad. But the premise of this point must be that you can use relatively little work to make a relatively large word ranking. I often see some people in the group mention: "more than half a year of hard work, the Baidu index of a few hundred words to the first page of Baidu, only ten or so traffic per day, SEO is really not people do. However, the essential reason for this is that you can't do SEO at all.

The familiar "SEO Frontline" this website people know, before the operation of the forum, I have the "SEO" this whole industry competition may be the largest word ranking to the first page of Baidu, and then stable for nearly a year, until the forum is no longer operating rankings have declined. Although it is not convenient to share the method of operation on this side of the public course, but the personal feeling is that the operation of only one word ranking, than to enhance the overall traffic is too easy.

(2)how to get long-tail traffic

The previous has said long-tail traffic, but not directly answer the question thrown out at the beginning of the article - why is the focus of SEO is not to do rankings? If we talk about long-tail traffic, we can also be the bulk to do tens of thousands of hundreds of thousands of keywords ranking well.

The key point here is that the level of SEO in the industry as a whole is so poor that many practitioners do not even recognize the fundamental long tail theory in place, so most of the long tail words are simply not deliberately done by anyone. Since no one is doing it, which needs to be deliberately manipulated to rank and compete with people. We just need to have a website with not too bad pages, it was included by Baidu directly after the ranking.

So what we need to do, the focus is only on the search terms on the site to build a suitable landing page. This is what I call "search demand coverage".

To illustrate the difference between "search coverage" and "ranking", let's start with a typical example.

In the second-hand mobile phone section of the website, users usually write "80% new iPhone" or "90% new iPhone" in the title of their posts, and very few people will write the word "second-hand", probably because they think it's a price drop.

On the other hand, when other users search on Baidu, they do not search for "80% or 90% new", they basically search for "used iPhone". If the word "used" is not found in the title of the page, it will be almost impossible to rank for it.

It's easy, just change the title.

Original: Transferring an 80% new iPhone - Hustle.com

Change it to: Transferring an 80% new iPhone, used mobile phone - Catch.com

At this point, we let the page start to possibly get 'used' related traffic, but without boosting any of the page's original rankings.

According to my personal experience, which I can use as a reference, improving search demand coverage has brought more than half of the traffic boost to all the projects I have done, followed by ranking, inclusion and clicks which together make up the remaining less than half. The four points of search coverage, inclusion, ranking and clicks constitute a complete system of SEO fundamentals, which will be expanded upon in subsequent content. In addition, according to my analysis of data from not a few industries, in the vast majority of cases the best SEO sites in an industry are ahead of the top 50 sites in that industry at the ranking level in terms of traffic gain brought about by the average value of the ranking, no more than 50%.

Because the current topic is focused on the "word" category, this case is only to illustrate that ranking operations are not the focus of SEO, as for more cases may be mentioned later. We will continue to elaborate on how to deal specifically with the topic of words later on.